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  • Strategic Management for Tourism, Hospitality and Events
    Strategic Management for Tourism, Hospitality and Events

    Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time.It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include:New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory.New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impactsA new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizationsTechnology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovationImpacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategiesA contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key roleWeb support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for studentsThis book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding.It is an essential resource for tourism, hospitality and events students.

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  • Research Methods in Tourism, Hospitality and Events Management
    Research Methods in Tourism, Hospitality and Events Management

    In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods.Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

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  • Tourism Management
    Tourism Management

    One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus. This new edition focuses on the essential features of tourism management in a concise, accessible and interactive format.It is written in an engaging style that assumes no prior knowledge of tourism and builds up the reader’s understanding as they progress through this wide-ranging global review of the principles of managing tourism.It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy. This seventh edition has been revised and updated to include:new case studies both throughout the book and online, with all case studies fully updated and new statistical material throughout to illustrate trends and themes;more diagrams and graphs throughout to aid understanding and application of complex theory;a greater global focus throughout – a broader geographical spread of case studies derived from developed, developing and emerging countries as tourism destinations;new coverage of up-to-date trends and developments within the tourism industry, including: regenerative tourism, carbon-neutral tourism, air taxis, accessibility and diversity, the cost of living crisis, the effect of crises such as COVID-19, the rise of online travel agents, innovations in digital tourism, trust and tourism, overtourism, visitor management and anti-slavery measures; andfully updated online materials, including: PowerPoint slides, online questions, web case studies and weblinks. This book is essential reading for all tourism students and future managers.

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  • Events Management
    Events Management

    A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting.The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks.The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

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  • Would you study tourism management?

    As an AI, I don't have personal preferences, but I can provide information. Studying tourism management can be a great choice for those who are passionate about travel, hospitality, and event planning. It offers a wide range of career opportunities in the tourism and hospitality industry, including hotel management, event planning, and destination marketing. Additionally, with the growth of the global tourism industry, there is a high demand for skilled professionals in this field. Therefore, studying tourism management can lead to a rewarding and dynamic career.

  • What happens when you study tourism management?

    When you study tourism management, you will learn about the various aspects of the tourism industry, including marketing, operations, and sustainable development. You will also gain an understanding of the economic, social, and environmental impacts of tourism. Additionally, you will develop skills in strategic planning, customer service, and destination management. Overall, studying tourism management will prepare you for a career in the dynamic and diverse field of tourism.

  • What does the future of tourism management look like?

    The future of tourism management is likely to be more focused on sustainable practices and responsible tourism. There will be a greater emphasis on minimizing the negative impacts of tourism on local communities and the environment, while maximizing the benefits. Technology will also play a significant role in enhancing the overall tourism experience, with advancements in virtual reality, artificial intelligence, and data analytics. Additionally, there may be a shift towards more personalized and authentic travel experiences, catering to the individual preferences and interests of travelers.

  • What is the difference between the event management assistant and the leisure and tourism management assistant?

    The event management assistant focuses on planning and coordinating events such as conferences, weddings, and corporate functions. They work closely with clients and vendors to ensure the smooth execution of the event. On the other hand, the leisure and tourism management assistant focuses on managing and promoting leisure and tourism activities such as tours, attractions, and accommodations. They may work with travel agencies, hotels, and tourist destinations to create and promote travel packages and experiences. While both roles involve aspects of planning and coordination, the focus and industry of each role are different.

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  • Sustainable Events Management
    Sustainable Events Management

    This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies.The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry.It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations.It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector.The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth.Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices.The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.

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  • Events Project Management
    Events Project Management

    This book provides events management students with an accessible and essential introduction to project management. Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings.Key questions include: What is project management? How does it connect to events management? What is effective project management within the events sector?How does academic theory connect to practice? The book is coherently structured into 12 chapters covering crucial event management topics such as stakeholders, supply chain management, project management tools and techniques, and financial and legal issues.Guides, templates, case study examples, industry tips and activity tasks are integrated in the text and online to show practice and aid knowledge. Written in an engaging style, this text offers the reader a thorough understanding of how to successfully project manage an event from the creative idea to the concrete product.It is essential reading for all events management students.

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  • Media Management and Live Experience : Sports, Culture, Entertainment and Events
    Media Management and Live Experience : Sports, Culture, Entertainment and Events

    Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse.Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One.Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions.Deep dives ask: Why is Saudi Arabia investing billions into golf and football?Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future?With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.

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  • Travel and Tourism Management
    Travel and Tourism Management


    Price: 14.95 £ | Shipping*: 3.99 £
  • Is there a government alternative to studying tourism and event management?

    Yes, there are government-funded programs and initiatives that provide training and education in the field of tourism and event management. For example, some countries offer scholarships or grants for students pursuing degrees in these areas. Additionally, government agencies may also offer training programs or workshops to develop skills and knowledge in tourism and event management. Overall, while there may not be a specific government alternative to studying tourism and event management, there are opportunities for support and education provided by government entities.

  • Can one become a hotel manager if they study tourism management?

    Yes, studying tourism management can provide a solid foundation for a career in hotel management. Many aspects of tourism management, such as customer service, marketing, and operations, are directly applicable to hotel management. Additionally, gaining experience in the hospitality industry through internships or entry-level positions can further prepare individuals for a career as a hotel manager. While specific educational requirements may vary by employer, a degree in tourism management can certainly be a stepping stone towards a career in hotel management.

  • What is the proportion of mathematics in the dual study program Tourism Management?

    In the dual study program Tourism Management, the proportion of mathematics is typically around 10-20% of the overall curriculum. Mathematics is an important component in this program as it helps students develop analytical and problem-solving skills necessary for various aspects of the tourism industry, such as data analysis, financial management, and pricing strategies. While the focus of the program is on tourism management, a solid foundation in mathematics is essential for students to succeed in their studies and future careers in the field.

  • Is public management the same as administrative management?

    Public management and administrative management are related but not the same. Administrative management focuses on the organization and coordination of resources within an organization, while public management specifically deals with the management of public sector organizations and the delivery of public services. Public management also involves addressing the unique challenges and complexities of working within the public sector, such as accountability to the public and government regulations. While there are similarities between the two, public management has a distinct focus on the public sector and its specific management needs.

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